47% of people expect your site to load in less than 2 seconds and 40% will abandon it entirely if it takes longer than 3 seconds.

Is that good reason why is important to speed up your site with Swift Performance plugin? Swift plugin provide you so many speed up benefits, but today we will talk about why speed is crucial.

Put yourself in the shoes of the user of your website. Has he time to wait for the information? No and he expects and demands fast loading content on your website.

First impression that he will have is not just the visual side of your site, but the speed. Users want to get what they want immediately, so give it ti them fast with Swift plugin.

85% of internet users expect a mobile site to load as fast or faster than on their desktop.
If not, 40% of people will abandon your site if it they will wait longer than 3 seconds to load.

So, if 200,000 people visit your site every month, you can lose 80,000 people (customers, clients, buyers).

According to a DoubleClick study, “53% of mobile site visits are abandoned if pages take longer than 3 seconds to load”, even though the average loading time is 19 seconds over a standard 3G connection. The study revealed faster websites have higher revenue. Mobile sites loading in up to 5 seconds earn up to 2x more mobile ad revenue than those loading in 19 seconds.

Speed creates trust! Slow sites are mostly suffering from disadvantages of trust. And that’s for a reason. Slow website can hurt your brand in the future, so think in advance.

In 2010 Google announced that they do take website load speed into account when ranking websites, so website speed affects your Google rank.

When you sum up – with Swift Performance you will speed up you web, improve your SEO, achieve better conversion, spend less time, but also less money, achieve fewer intercompatible issues, lowering site maintenance costs, and spending on various plugins. Do you need more reasons?

Stay tuned, be fast and work smart!

Statistics are from Kissmetrics.com