As any market, in general, is overloaded with products, tools, and services, it is good to ask yourself one crucial question before buying anything. This question is simple, yet essential: how is this thing I will opt for any different from the others? How is it better than the competitors? The same rule applies to Swift Performance as well. We always emphasize that Swift Performance aims to offer an easy-to-use solution for boosting your website speed and performance. But needless to say, behind this idea, there is a complex system of elements. Each needs to work both individually and together smoothly to give you the desired results. 

In today’s blog post, we are going to address this question in depth and list the most important aspects that make Swift Performance different from other tools available on the market. But now, without further ado, let’s take a close look at each.

Field data first

The very first feature that sets Swift Performance apart from other tools considers field data. As you might already know, most cache plugins focus on values received from PageSpeed Insights Lab Data, GT Metrix, or other test tools.  These are undoubtedly essential data and can be a good starting point to analyze your website. However, there is an issue with them. Unfortunately, measuring lab data primarily and ignoring field data will limit your insight and might even backfire. 

What we do differently at Swift Performance is that we put field data first. To put it simply, the goal of speed optimization is primarily to improve user experience and field data results for better SEO. Needless to say, for this, field data is key. With this in mind, we are taking a new approach and directing our focus on field data values. This way we can have the whole picture when it comes to your website data and do real speed optimization, thus effectively improving user experience and SEO. 

Real javascript improvements

The next thing that Swift Performance does differently is offering real Javascript improvements. Why do we say this? It’s quite simple. In the case of other cache plugins, the Javascript optimization consists of simply not loading and running the javascripts until the first user interaction. For certain scripts, this can be good. However, you will need to manually exclude those scripts (usually most of them) that cannot be delayed. 

Unfortunately, in many cases, this can spoil the Google Analytics statistics and that is something you would prefer to avoid. Obviously, the scripts will be loaded for real website visitors. The problem is that as the test tools won’t load the scripts, there is a chance that they might cover up some issues that will occur and will be visible to the real users. The result? A poor user experience, and unpleasant surprises when it comes to field data values. 

Optimize non-cached pages

When developing Swift Performance we aimed to cover as much as possible to optimize for speed. The one thing we are genuinely proud of is that our tool also optimizes pages that cannot be cached or are not loaded from the cache. This is something that might seem like no big thing, but the truth is that even the simplest thing like this one can make a huge difference when it comes to your website speed. Optimizing non-cached pages allows us to boost the loading time of all pages for logged-in users. This way not only cached pages, but also non-cacheable, yet important pages such as the Cart or the Checkout page will load faster, providing a much better user experience. 

WebP first

Another aspect we focus on is constantly improving our tool and making sure that we are up to date with the latest changes. This is crucial and particularly important when it comes to image optimization. Swift Performance AI breaks with all outdated image formats such as JPEG or PNG. Instead, it loads all images, third-party images, and background images included in WebP format. In case you don’t know, WebP format is a modern image format developed by Google to replace outdated image formats such as JPEG, PNG, and GIF. It provides superior lossy and lossless compression for web images. 

This new approach of displaying your website images in WebP format results in a faster, smoother, and most importantly, problem-free operation. No need to worry though. In case your website visitors use browsers that cannot display WebP, Swift Performance replaces the WebP images with the original, outdated image format. 

Better lazyload

Better lazyload is another essential feature that helps a lot when it comes to speeding up your pages and creating a better user experience. Where it is possible, Swift Performance AI uses native lazyload. However, in certain cases of embedded content, it is necessary to supplement it with a placeholder image, thus improving the user experience. A good example of how a powerful lazyload can help your website function better is lazy loading any iframe or smart load Youtube video with a single click. Swift Performance also provides a great lazyload solution to load images only when it is necessary, yet providing the same high-quality user experience to your website visitors.

Faster loading

It is not a surprise that our tool is all about boosting the loading speed of your pages. Each feature Swift Performance comes with is focused on this single goal. But what about other cache plugins available on the market? Is there any significant difference when it comes to Swift Performance? Well, absolutely. The problem with traditional cache plugins is that they improve the page loading speed only for those users that are not logged in. Moreover, these tools often fail to load the page from the cache. To give you an example, this usually happens when there is a product in the customer’s basket. 

On the other hand, Swift Performance AI takes a different approach. Our tool optimized pages for all visitors, even if it is not possible to serve the given request from the cache. When it comes to achieving faster loading and better results, this is a key feature that makes our tool better than traditional cache plugins available on the market. 

Without manual configuration

Last, but not least, we are particularly proud of our product as it is easy to use and doesn’t require much effort to help you monitor data and achieve better results. Swift Performance can analyze your pages without any manual configuration. Also, it applies the most appropriate settings to ensure that your pages load as quickly as possible for all your visitors. We also took into consideration the user experience and the functionality of the pages, so you can be sure that neither will be compromised. 

Instead, you can benefit from a user-friendly tool that offers efficient solutions. 

Final Thoughts

We hope we were able to give you some insight into how our tool, Swift Performance AI is different from other similar tools you can find. These are just a few of the many things Swift Performance can do to give you a properly optimized, trouble-free, smooth-running website. At the end of the day, the goal is to impress your visitors with a fast-loading, high-quality website and provide them with an impeccable user experience.